Macy's is Reaching Out to Muslim Women with an New Inclusive Line
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Macy’s is Reaching Out to Muslim Women with an New Inclusive Line

Macy’s new fashion line is aimed at a niche market that’s often ignored in the U.S.

In keeping up with the times, Macy’s is in the process of launching a brand new fashion line. But this line is different than its predecessors in that it is aimed at a specific niche market. This line of clothing is primarily aimed at Muslim women.

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This line of essentials will feature long maxi dresses, ankle-length cardigans, and hand-dyed hijabs. It will be available online starting on February 15th.

Macy’s isn’t the first U.S. brand to cater to the Islamic market. Nike also designed a hijab last year for Muslim female athletes. American Eagle sells hijabs. DKNY launched a collection of long dresses for Islamic women in 2014. And other retailers such as H&M, Uniqlo, and designers Oscar de la Renta and Dolce & Gabbana are also focusing on Muslim women as they are a fast-growing, lucrative demographic. According to the State of the Global Islamic Economy Report by Thomson Reuters, Islamic consumers are projected to spend more than $368 billion on fashion by 2021. The Islamic market for fashion is third only behind the U.S. and China.

Sabiha Ansari, co-founder of the American Muslim Consumer Consortium said, “It’s about time that this happened in the U.S. I hope that Macy’s sees an influx in its bottom line, and that it encourages other retailers to start paying attention to this demographic.”

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Macy’s new collection may also appeal to non-Muslim women as many women want less revealing clothing options that are still stylish. In a time when mall traffic is waning at an all-time low, Macy’s is hoping that this new fashion line offered online will help boost sales for this retail giant in 2018.

 

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