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Let’s Hear it for Range Rover & Their New Almost Vegan Vehicle!

Range Rover Velar has almost vegan seat covers! In a groundbreaking move, Range Rover has designed a new vehicle that has ethical seat covers! That’s right, the Range Rover Velar was launched this week and has non-leather seat covers that are made from recycled bottles!

This progressive new 4×4 was designed, engineered and made in Britain.  And it was designed with women drivers and buyers in mind!

In addition, it even offers an ethical ‘almost vegan option’ which replaces traditional luxury leather seats with coverings made from recycled plastic bottles. Range Rover said their new 4×4 “offers levels of luxury, refinement and an all-terrain capability never before seen in the mid-size SUV segment.”

Land Rover recognizes the customer demographic of wealthy clientele that are both conscious about the environment and animal welfare. And by offering a non-leather alternative for seating in the Velar they are hoping to appeal to the conscious consumer. Gerry McGovern, design director for Land Rover, said, “Some people don’t want leather because it involves killing animals. So we have taken that on board.”

What is this new material made of? It is a man-made microfiber, Suedecloth. It is made from recycled plastic bottles and is extremely soft to the touch!


Land Range Rover vehicle Vegan seat covers


Range Rover believes that the Velar will bring “a new dimension of glamour, modernity, and elegance” to driving for women. McGovern said, “Women have a massive influence on car design. Whether they buy the car for themselves, or play a significant part in choosing the family car, their input into the decision-making is massive and often decisive. Let’s face it, people don’t need these luxury vehicles, they desire them too. And some of these Hermes bags cost the same as a Range Rover.”

So let’s hear it for the Velar that will be available to the public in mid-July!



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Facebook Comments




    April 14, 2017 at 4:23 pm

    It’s not vegan, unfortunately. From what I’ve read online, the seats contain wool. 😔



    April 20, 2017 at 12:11 pm

    Hi, I spoke with Land Rover headquarters today and they told me that the seats have wool in them, so the Velar is not 100% vegan. They said that Land Rover/Range Rover does not have any vegan vehicles. This is really disappointing because I’m looking for a luxury vegan SUV. Let me know if you know if any.

    • vivaglam

      May 31, 2017 at 5:10 pm

      Hi Lindsey. This is what Gerry McGovern said:

      “Velar will be available with several interior options, including “ethical” non-leather material Suedecloth. “Some people don’t want leather because it involves killing animals,” Land Rover’s design director Gerry McGovern said, “so we have taken that on board.” Suedecloth is made with recycled plastic bottles that are manipulated into a soft, micro-fiber non-woven material.”

      But we are double-checking the facts so we’ll update this comment as soon as we get the facts confirmed.

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