What’s so great about Kat Von D’s new products?
You might have originally known Kat Von D as a tattoo artist on LA Ink. But she’s now a beauty maven who has her own line of cosmetics, Kat Von D Beauty! Her latest endeavor is launching a vegan and cruelty-free line of NEW makeup brushes and a creme contour palette!
In fact, Kat announced to all of her fans on Instagram, “@katvondbeauty! [coming soon!] I’ve teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles. We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals.”
In case you didn’t know, Kat is an passionate animal rights activist and she even attended the 2017 Animal Rights National Conference to show support to this noteworthy cause. All of her products in her line are 100% vegan and cruelty-free. And indeed, many of her followers also ascribe to her philosophy of changing the world to make it better for everyone, including animals. In this new set of high quality brushes, she uses synthetic fibers that have almost the same effect as those made with animal hairs. She already offers seven other brushes that are cruelty-free. However, Kat herself ensures us that his set is going to be big! How exciting!
In addition, she is also offering her new Shade + Light Creme Contour Palette. This is a cream version of her Shade + Light Face Contour Palette. This palette offers long-lasting contour and the results are simply amazing! This formula also blends easily and is not greasy. It has six shades that you use to both contour and highlight your face! You can purchase her palette now on her site and it will also be sold at Sephora beginning August 25th! We can hardly wait!
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