Beauty

Kaia Gerber’s Newest Campaign is Penshoppe!

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GUNAS New York

Supermodel Cindy Crawford’s daughter, Kaia Gerber, is the new face of Penshoppe!

Kaia Gerber has been following in the footsteps of her famous supermodel mom, Cindy Crawford. And the newest campaign for this 15-year-old is Penshoppe!

Filipino clothing brand, Penshoppe, is Kaia’s newest endeavor as she posed for their DenimLab label. In this ad campaign, she is seen wearing fitted jeans that are comfortably faded and distressed. A plain white t-shirt and black strappy heels effortlessly tie this look together. Her makeup is minimal allowing her natural, youthful beauty to shine through. In another image, Kaia is seen in dark jeans with a high waist and matching sleeveless denim top! This look is so 80’s and similar to what made her mom famous!

In addition to Kaia, Kendall Jenner and Gigi Hadid have also modeled for Penshoppe. So she’s obviously is good company!

Kaia first modeled with her mom at the age of 10 on the cover of Teen vogue. She has been represented by world famous IMG Models since 2015. IMG Models also handles the careers of other models such as Alessandra Ambrosio, Lily Adridge, and Camila Alves! Initially, Cindy had fears of her daughter following in her footsteps to try her hand at modeling. Why? She believed that Kaia might feel pressure to achieve the same success that she did at the height of her career. Let’s not forget that Cindy Crawford is one of the most famous supermodels of all time. And her heyday in the 80’s and 90’s saw her as not only one of the most famous models, but one of the most famous people in the world during this time. Cindy said, “The only concern I have for her is that in the modeling world I hit the top and if she doesn’t it might be a lot of pressure for her.” Well, so far so good as Kaia is climbing the ranks to supermodel status!

Congratulations to Kaia on her newest collaboration with Penshoppe!

 

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You might have seen me as the face of Stila, Clear Essence, Nars, Herbalife, Youthful Luster Skincare and Classified Cosmetics. I was a model with the Wilhelmina Agency in Los Angeles for several years. I’ve also been an actor for over a decade and learned a lot about beauty, skincare and fashion in the process. I've worked with everyone from "hairstylist to the stars" Chris McMillan to makeup legend Paul Starr. I’m asked by women, “Excuse me, what lotion do you use?” “What do you use on your hair? I’ve been stopped on elevators, in the mall, restaurants, you name it. And I’ve received emails from as far away as Japan and South America from complete strangers asking me about beauty tips. I’m not saying this to toot my own horn, but to illustrate the fact women ask me about skincare, makeup and fashion. A lot. I believe in every woman's ability to be beautiful. And what I’ve learned, I’d love to share with you.

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