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Kaia Gerber’s Newest Campaign is Penshoppe!

Supermodel Cindy Crawford’s daughter, Kaia Gerber, is the new face of Penshoppe!

Kaia Gerber has been following in the footsteps of her famous supermodel mom, Cindy Crawford. And the newest campaign for this 15-year-old is Penshoppe!

Filipino clothing brand, Penshoppe, is Kaia’s newest endeavor as she posed for their DenimLab label. In this ad campaign, she is seen wearing fitted jeans that are comfortably faded and distressed. A plain white t-shirt and black strappy heels effortlessly tie this look together. Her makeup is minimal allowing her natural, youthful beauty to shine through. In another image, Kaia is seen in dark jeans with a high waist and matching sleeveless denim top! This look is so 80’s and similar to what made her mom famous!

In addition to Kaia, Kendall Jenner and Gigi Hadid have also modeled for Penshoppe. So she’s obviously is good company!

Kaia first modeled with her mom at the age of 10 on the cover of Teen vogue. She has been represented by world famous IMG Models since 2015. IMG Models also handles the careers of other models such as Alessandra Ambrosio, Lily Adridge, and Camila Alves! Initially, Cindy had fears of her daughter following in her footsteps to try her hand at modeling. Why? She believed that Kaia might feel pressure to achieve the same success that she did at the height of her career. Let’s not forget that Cindy Crawford is one of the most famous supermodels of all time. And her heyday in the 80’s and 90’s saw her as not only one of the most famous models, but one of the most famous people in the world during this time. Cindy said, “The only concern I have for her is that in the modeling world I hit the top and if she doesn’t it might be a lot of pressure for her.” Well, so far so good as Kaia is climbing the ranks to supermodel status!

Congratulations to Kaia on her newest collaboration with Penshoppe!



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