Beauty Tips

How To Keep Your Makeup Fresh All Day

By  | 
GUNAS New York

There is no secret to keeping your makeup as fresh as when you first applied it.

The truth is, if you want your makeup to look good all day, you either need to periodically check your face and do touch ups, or you need to start fresh and reapply. There are certainly things that you can do to help it last longer on your face, but your skin is a living breathing thing, that moves, gets touched, gets sweaty, gets oily, and so on. Even simple things like using your phone and eating are guaranteeing you a touch-up. Try to avoid touching your face as much as possible throughout the day, it keeps it cleaner and prevents your makeup from getting messed up for longer.

So many magazines, articles and ads try to tell you otherwise, and list off simple tips to staying flawless all day. But I find that it’s mostly irrelevant tips, or bs.  I’m sharing with you the reality of makeup, which is that makeup is temporary. There is NO way to make it “stay.” The only solution is touch-ups/reapplying.

“How do you keep your makeup looking so flawless and last throughout the day?” So many girls ask me this question, and I figured I would share my secret for a flawless face –TOUCH-UPS!

Now, that I have shared this information with you, don’t freak out! It’s really very easy to do touch ups and reapply. It may seem like a hassle, but it’s just a necessary part of you making the choice to wear makeup. Even “long-wearing formulas” are still temporary.

If you wear a full face of makeup, the parts that you will most likely need to touch up most frequently are, your lips, and your foundation. Keeping a powder compact with a mirror and a lip color with you at all times, is not to difficult and can be kept in your purse.

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Based in Hollywood, Sunset Blonde Beauty aka Rachel Bernstein is a Model, Beauty Editor, Beauty Consultant, & Makeup Artist specializing in celebrity, media, appearances, red carpet, events, fashion & lifestyle photoshoots and head shot makeup & hair. Having been a Professional Model for over 15 years, traveling the world, and working with some of the best in the industry, she really knows what it takes to work behind the scenes. She has studied makeup, and has a Bachelor of Science degree in Fine Art, with graphic design and photography concentrations. She applies her knowledge of modeling, make-up, photography, art and design with years of experience, making her an expert in her field. She currently owns her own beauty product line called Sunset Blonde Beauty (, and luxury clip-in hair extension brand Cashmere Hair (

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