According to a recent report by the FMI, aloe vera extract has become an ingredient in high demand, with a 6% increase of usage just from last year alone. While aloe vera is used in food and other products, aloe vera is used a lot in natural skincare and cosmetics; with its increase in demand, it’s positive proof that consumers are finally getting smarter about what they’re putting on their skin.
Besides its significance to consumer awareness, the high demand for aloe vera is also proof that fashion and beauty brands are turning to more eco-friendly and sustainable methods, as aloe vera is a naturally-grown succulent plant – versus previous ingredients which are manmade in factories. Globally, it helps the economy as aloe vera is grown in many different countries, allowing them to split profits without harming one particular ecosystem.
Aloe vera is one of the most studied plants in the world. It’s also one of the highest-performing and most widely-used plants in the cosmetics world. It’s a clear gel (taken from the plant) that is primarily used for skin ailments – eczema, dandruff, and psoriasis. With its anti-inflammatory properties, you can find it in everything from lotion to shampoo. Its many anti-oxidants, as well as vitamin C and E, also firm and hydrate the skin.
Is aloe vera in your skincare products? If not, why not? Take a look at a few of our favorite brands and you’ll most likely find one chock full of aloe vera.