Have you ever wondered how supermodels and celebrities have silky, shiny hair without a hint of frizz or wave? Many of them swear by Straightening Systems, specifically the Brazilian Keratin Straightening System by Lasio! That’s right, it’s the secret (not so secret anymore) of the stars when it comes to manageable hair that is actually touchable and soft. So, we spoke to the owner, Nadine Ramos about Lasio and how her treatments literally transform your hair from frizzy to fabulous!
Nadine, The Brazilian Keratin Straightening Company, is unique in that you focus only on keratin treatments for hair. What exactly is keratin? And can you explain what the Brazilian Keratin Treatment is and how your hair benefits from this service?
My Company is Lasio, Inc., a professional hair care company that focuses on bringing healthy hair to our clients by using keratin treatments. Keratin is a natural protein that deposits moisture into the hair to restore, repair and strengthen every strand. Our Lasio keratin treatments are uniquely formulated with natural keratin and ingredients such as coconut oils, cacao oils, and aloe vera. These will give you smooth and frizz free hair for up to 4 months.
When you first began your company, how did you start out? And how did you discover the miraculous effects keratin had on hair?
I began my company in 2000. I went on a quest to Brazil to find the latest and greatest in hair care. After two weeks of travel, I found a wonderful product that smoothed out the hair while eliminating frizz. I brought the product back into the States. Then, I worked closely with a chemist for several years to re-formulate a life changing, user-friendly quality product.
What should one expect from their first keratin straightening experience? And how long does this last on hair?
You can expect healthy hair in just 90 minutes! Our treatments are water based which allows for an easy application. We currently have four different treatments to cater to ALL hair types.
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