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Have FUN Finding the Perfect Fit for Your Bra








It’s time to have FUN finding the perfect fit — fashion expert Jené Luciani is here to help.

In 2009, The Bra Book helped countless women find the right bra. Now, Luciani, known as “Dr. Oz’s Bra Guru,” and a regular on NBC’s TODAY, returns with this updated edition of her one-and-only guide to all things underneath.

If 85 percent of women are wearing the wrong bra size, what else in their undergarment drawers doesn’t fit as well as it should? Luciani continues her mission to arm women with the knowledge they need to find the right fashion support. From the best bra for every outfit to important information about bras and breast health from puberty to retirement, from the physics behind bra design to how you can best ensure a proper fit, The Bra Book: Second Edition is still the ultimate resource on bras for women everywhere.

In the era of “smooth is better,” thanks in part to the “Spanx movement,” The Bra Book: Second Edition now features a guide to the often overwhelming world of shapewear and swimsuits. Luciani eliminates confusion with her friendly guidance on finding the perfect fit and even tackles the uncomfortable questions, such as, “What really causes sagging?”

Discover new ways to best flatter your figure—and have fun shopping for that perfect fit. The Bra Book: Second Edition doesn’t just tell women how bras and shapewear work; it shows them how to make those garments work for them!



1 | Women stay the same size their entire lives. I can’t tell you how many women have told me they’ve been wearing the same size for twenty years. Ladies! You have hormones, you are aging, you are losing and gaining weight . . . all of these things affect your bra size! In rare cases, women stay the same size for a duration of time, however, even as small as 5–10 pounds weight loss or gain can affect your size.

That’s why it’s important to get a fitting yearly and replace any old, worn, or stretched out bras.


2 | You’re the same size in every brand. This is a biggie because size can differ not only by brand, but by styles within that same brand! That’s because many brands not only use different manufacturers for different styles but also they each use different fit models. A fit model is a woman who comes in to be measured and whose measurements the brand bases their sizing off of. So if they determine her to be a B, then all their bras are measured and made based on that. See how this can cause discrepancies? There is no standard fit across the board.


3 | Wearing a bra will cause your breasts to sag. There was a “study” of a relatively small sampling of women that claimed to show that the women who wore bras their entire life, had more sagging than the others. There are so many issues with this study. First off, things like pregnancy and genetics contribute to sagging (oh, and gravity, too!) and the study did not take that into account. Also, millions of women have been wearing bras their entire lives and this only looked at a small sampling of them. But, unfortunately, many people bought into this and started believing the hype! I can promise you ladies that a bra not only provides comfort and support but looks better, too.


4 | You shouldn’t wash your bra too much. Wrong. You should actually wash it after every wear if you want it to last! The dirt and oils in our skin can break down the elasticity in the fabric; that’s why it’s important to wash your bras. Be sure to use a mesh garment bag in the washing machine, cool water, and gentle detergent. Air dry! Then readjust straps that may have loosened during washing.


5 | How you put on your bra doesn’t affect how it looks.

Wrong again! The way you put on your bra is actually very important! I like to have women bend forward a bit so all their breast tissue goes forward . . . reach around and clasp the bra, then scoop breast tissue into each cup. Stand up, and then adjust the straps. You will see a difference, trust me!



That you can grab any bra off the rack in your “size” and it’ll fit perfectly. It’s definitely trial and error and different styles fit differently, especially if you are a more top-volume heavy for example and your cup doesn’t give you enough coverage. Also, size is meant to be just a guideline. You can be different sizes in different brands, or different sizes for different styles within any given brand! It is not an exact science.



Finding the perfect bra for you is trial and error. First, be sure to get a good fitting. You can get educated on how to do so by reading The Bra Book. You can still then get fitted in a store, but at least you know what they are doing! It’s important to be an educated consumer. Then, determine what styles might work for you based on the size and shape of your breasts. For example, if you have saggy breasts with more volume in the bottom, you may want a push-up bra that pushes breast tissue up and has padding in the bottom half of the cup. Have fun with it! And then of course, look for bras that’ll work with different things in your wardrobe.

Be sure when you are in the dressing room that you look for different signs of proper fit such as the underwire fitting flush against your rib cage, no breast tissue billowing out the sides or the top, straps aren’t digging in, etc.



Your bra can be your best friend, not your worst enemy, as long as you get educated and then devote a little time to finding the right ones! Your “girls” will thank you for it!


Find it HERE


Hailed as a “brilliant bra guru” by BRAVO-TV, “the country’s foremost authority on all things bras” by Dr. Oz, and a “stylist extraordinaire” and “bra fit guru” by the New York Daily News and Woman’s World magazine, Jené Luciani is a nationally acclaimed fashion journalist, lifestyle expert, tastemaker, TV personality, spokesperson, and author. She hosted Lifetime Network’s Mom’s Personal Shopper series on the Lifetime Moms channel, and she appears regularly on NBC’s TODAY, The Wendy Williams Show, Dr. Oz, and The Meredith Vieira Show, among others. She has hundreds of published bylines to her name in publications such as SHAPE and the Huffington Post. Besides The Bra Book, she is the co-author with Jacqueline Laurita of Get It! A Beauty, Style and Wellness Guide to Getting Your “It” Together. When she’s not appearing on TV or giving advice in print, Jené swaps her heels for sweats as a busy mom leading a “quiet life” in upstate New York with her boyfriend and children, while also enjoying serving as mistress-of-ceremonies for and on the committees of numerous philanthropic causes. You can find out more about her by visiting her online at




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