Last week the big news was that both Nordstrom and Neiman Marcus had decided to stop carrying Ivanka Trump’s fashion and houseware lines. Nordstrom seemed to take the brunt of the backlash from Trump supporters, receiving scathing criticism on social media accusing them of folding to the pressure of the #GrabYourWallet boycott.
Well now there’s more
Retailers everywhere are seeing the financial impact of the boycott, and drop in sales of Ivanka’s lines specifically. The decision of which lines to carry gets revisited seasonally throughout the year.
An excerpt from a New York Times piece shows that T.J. Maxx and Marshalls are attempting to find a diplomatic option that may appease more than it angers.
Here is that New York Times excerpt:
Last week, T.J. Maxx and Marshalls stores sent a note to employees — a copy of which was obtained by The New York Times — telling them to throw away signs for Ivanka Trump products.
“Effective immediately, please remove all Ivanka Trump merchandise from features and mix into” the racks where most products hang, the note read. “All Ivanka Trump signs should be discarded.”
The instruction was to eliminate special displays for the merchandise, “not to remove it from the sales floor,” said Doreen Thompson, a spokeswoman for the TJX Companies, the retailers’ parent corporation.
There are always multiple sides to a story – and different perspectives. While this boycott has undeniably been influential, it is unlikely that any of these companies are making political statements. If they were, we would be seeing a written statement accompanying the decision, along with plenty of press.
Ultimately, these retailers are in the business of fashion, trends, marketing, and … making money! And when the money isn’t coming in from a specific line, or is affecting the entire profit margin, the line gets cut – regardless of the exact “why”. It would be unrealistic to expect them to have to lay off thousands of personnel, shut down locations, or even worse, go bankrupt. In fact, doing that would be nothing short of making a Yuge political statement.
The Trump social media response
That didn’t matter to our POTUS and he, of course, had something to say about it. Rushing to his daughter’s defense (several days later), he took to his favorite battleground of choice, Twitter, tweeting out:
Met with a consistent statement by Nordstrom:
You want to do something about it all?
So for the Trump supporters who are ticked at these retailers, pulling your money out now isn’t the answer. You should have been putting your money in before they were forced to cut Ivanka’s lines. There are still many companies who carry her line. Don’t focus on further harming those who have cut her for the upcoming season; you may just make it a permanent decision. Instead, focus on supporting the companies that support her brand. The list of stores carrying Ivanka Trump products includes Macy’s, Bloomingdales, Dillards, Zappos, Amazon, TJ Maxx, Lord & Taylor, Ross, Walmart, DSW, KMart, Sears, and many more.
And for the #GrabYourWallet supporters, you are clearly picking up steam and making a difference; and a good job at it. Trump’s public bashing of businesses (remember Lockheed Martin, General Motors, and Toyota) have so far caused company’s stock to suffer greatly. But according to The Washington Post, Nordstrom, despite seeing a short-lived decline immediately post-POTUS tweet, has recovered and even gone up almost five percent!
The final truth of it is that money talks. And as with all consumer decisions, you should be putting your money where your heart and ethics are – where ever that is.
And who is next? Well, it seems that Amazon and Bloomingdales are next on the boycott’s target. And #grabyourwallet will continue to battle #buyivanka over whether or not to #dumptrump.
To read the previous story:
Who Is Dumping Ivanka Trump?
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