Renowned high-end fashion designer Diane Von Furstenberg (DVF) announced they are banning mohair from their collection. The company joins a list of more than 240 brands worldwide who have completely banned the material. Other brands include Gap, Banana Republic, H&M, Topshop, and Zara.
PETA director, Elisa Allen said that the investigation “pulled back the curtain on the way in which gentle baby goats cried out in fear and pain as they were shorn for mohair jumpers and scarves. Diane Von Furstenberg has joined the growing list of fashion brands that recognize that today’s shoppers don’t support cruelty to animals.”
The now banned material is a popular silk-like fabric made from the hair of goats that is used to create sweaters, hats, coats, and other accessories. But even thought it is not necessary to kill a goat to get its hair, the demand for the material has led to cruel practices. The exposé done by PETA revealed that workers are paid by the volume, not by the hour, which cause them to work as fast as they can, often shearing the goat’s skin along with the hair, leaving open wounds; the goats that are deemed unfit, die in agonizing ways.
The switch towards a cruelty-free fashion industry is happening all around the world. Major brands such as John Galliano, Michael Kors, Jimmy Choo, Furla, Gucci, and Versace have banned the use of animal fur, and online fashion group YOOX Net-a-Porter has also banned fur from sale across its websites. And it’s not only fur, other brands are stopping the use of other animal-derived products. ASOS announced that it will no longer sell products containing mohair, cashmere, silk, feathers & down and bone, and teeth & shell.
The reason behind this major shift: the consumers! It has been reported that younger, millennial customers are the driving force behind these changes, since they are looking to make purchases that are completely cruelty free. Millennial customers are changing the world, one brand at a time!
Thank you, DVF, for banning mohair!
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