Camillo Love’s Red Cotton Denim: A Labor of Love
In a world of mass production and manufacturing overseas, it is refreshing to find an American designer who believes in true artisanal products that are handcrafted from love. Camillo Love, owner and creator of Red Cotton Denim, specializes in handmade, one-of-a-kind denim jeans. That’s right, Camillo Love sews each pair by hand. Not only are these jeans high quality, they are also surprisingly affordable. We spoke to Camillo about his philosophy on manufacturing jeans in-house and how his handcrafted designer denim is catching on!
Q&A with Camillo Love
Camillo, Red Cotton Denim is an artisanal denim brand meaning you sew each pair by hand. In a world of mass production, why do you take the time and effort to do this?
In the beginning, I did not have the money to afford a manufacturer to produce jeans for me. I thought it would be easy to figure out how to sew jeans. I couldn’t have been more wrong about that. It is eight years later and I’m still learning something new everyday. My plan was to learn enough about sewing that I could produce a few samples for myself. The journey of jeans making took a course of its own and now I make every single pair for my customers.
When and how did you decide to create one-of-a-kind jeans?
I started making jeans in 2007. I always wanted a business for myself. When you dress good, you feel good. Dressing nice and being well-groomed can make you feel good about yourself and boost your self-esteem. This is why I choose to have a business in fashion.
Why do you specialize in men’s jeans rather than women’s as well?
In the beginning, I was making custom jeans for women. I was approached by a store owner in San Francisco to stock his store with men’s jeans. At that point, I put the women’s jeans on hold to focus on men’s jeans. It was a wise choice to start my business making men’s jeans first. Making custom jeans for women taught me a great deal about fit. Selling men’s jeans is a great way to understand the business of selling jeans and manufacturing for hundreds of customers. This experience will be very helpful when I do enter the women’s market.
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