The final rose no longer matters – it’s how many followers you have.
When The Bachelor premiered on March 25, 2002, no one knew it would still be of of America’s most-watched shows 15 years later. Imagine that. But now it’s come with a perk following the show: an almost-guaranteed career as a social media influencer.
After the earlier seasons, contestants would simply go back to their hometowns and retreat to their daily lives. Or, try to jump-start a modeling or acting career. Now, fans are hopping onto Instagram, clicking dozens of follow buttons, and demanding details of the clothes they wore in that night’s episode. They immediately become beloved by girls around the country.
Overnight, girls such as Jen Saviano (Season 20) and Emily and Haley Ferguson (Season 20) are promoting products such as SugarBearHair, FabFitFun’s subscription box, and Hello Fresh to their hundreds of thousands of followers. Most of them are now launching blogs of their own, working with professional photographers, and traveling the world. But why? What is it about The Bachelor that makes them so worthy of instant fame? Why do fans love them so much?
Most of the contestants are pretty likable. They appear sweet, funny, and open – all important traits of a dream BFF. They’re also all gorgeous, well-dressed, and slender. But what draws in the fans the most is that they see these girls who appear “perfect” not getting love, just like them. That’s relatable. And for the few people who do win, they gain followers who are interested in their fairytale relationship – and they have the most followers. Ben Higgins, Lauren Bushnell, Katilyn Bristowe, and JoJo Fletcher all have over 1 million followers, JoJo with over 2 million. But if you’re a runner-up or a fan favorite, you can also start a profitable career. Becca Tilley (994K), Carly Waddell (769K), Caila Quinn (343K), and Amanda Stanton (975K) are all profiting from their stardom.
So now we have to wonder. Are many of these girls now going in with the idea that they’ll become Insta-famous? That even if they don’t win, they’ll at least gain followers? Is The Bachelor no longer a platform for love but a platform for you to launch your blog? Only time will tell as we’ll see how popular the girls will be on Nick Viall’s season and how much they appear to like him or just their newfound popularity.