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Atlas Genius: Alternative Rock Band Needs an Alternate Audience - VIVA GLAM MAGAZINE
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Atlas Genius: Alternative Rock Band Needs an Alternate Audience

This review is of Atlas Genius's performance at The Fillmore in San Francisco on November 7th, 2013.

When I first got the opportunity to see Atlas Genius back last Spring, I got to watch them from the back of The Warfield, a larger standing-room venue in Downtown San Francisco, and enjoyed every minute of them. The crowd was there to see the headlining act, Imagine Dragons, but the fans were just as pleased to see Atlas Genius. Alcohol wasn’t a huge issue that evening and everyone there was just enjoying the music. Assuming the audience would have been similar this time around, I was excited to go see AG again and, this time, headlining The Fillmore, another standing-room venue, slightly northwest of Downtown San Francisco. Sadly, this was one of the most disappointing crowds I have ever seen.

The opening acts that evening were Dale Earnhardt Jr. Jr.and Family of the Year. The first opener, Dale Earnhardt Jr. Jr. was relatively fun to watch. Named in homage to their favorite NASCAR driver, Dale Earnhardt Jr.Jr. is an indie-pop band from Detroit, Michigan with a sound that emulates every independent film soundtrack on a limited budget. There was nothing too great or awful about them. They were simply adequate. However, if they decide to go on the mainstream bandwagon and adapt to writing pop melodies, they might become just as popular as Imagine Dragons. There is potential there, but so far, they are only in the beginning stages of their career. But considering how boring the second group was, I would have easily wished that Dale Earnhardt Jr. Jr. played for another half hour.

Family of the Year is one of the most boring groups I have ever had to watch and I honestly couldn’t tell if the audience agreed with me. The doors opened at 7PM, Dale Earnhardt Jr. Jr. went on at 8PM, and Family of the Year went on at 9PM. So I was not sure if the audience truly enjoyed their music, or if they didn’t anticipate how long it would be until AG performed and started drinking too early. Whatever the reason, this made the crowd very obnoxious, especially the four men next to me and my +1 when we decided to sit in the limited seating area off to the side. These particular men were ordering drink after drink simply to get the attention of the waitress, were shouting lude comments at the one female on stage, and one even almost sat on my camera bag. If I was not paying attention, he could have crushed two of my lenses. Luckily, I was.

Finally at 10:15PM, 15 minutes after their supposed call-time, Atlas Genius finally graced the stage. This time they had a larger stage to work with instead of having to maneuver around Imagine Dragon’s equipment so Keith had more room to dance around the stage. The crowd loved him. But, for this kind of music, the level of enthusiasm was a little unexpected. The style of AG’s music is alternative rock. It is not particularly fast-paced or even loud sometimes. It’s a more mellow style of rock. But these girls still reacted like Van Halen was on stage. I don’t understand it. Maybe it’s because they are Australian and good-looking? That’s probably a factor, as it usually is in rock and roll.

Because of the chain of events that happened that evening, it’s going to make me pay even more attention to  the kind of venue and show I attend from now on. To think that I have enjoyed myself more at a One Direction or Cody Simpson concert this year seems ridiculous to me, but it’s true. Those fans are there just to have a good time and to enjoy the music.  They do not cause any trouble and there are no rowdy drunk fans throwing each other around creating a dangerous environment. As much as I love the music by Atlas Genius, I’m going to pay more attention to the opening acts from now on before I buy a ticket. They are always fun to watch and write some of the best alternative rock today, but sadly their audience has yet to rise to their standards.

 

Dale Earnhardt Jr. Jr.

 

 Dale Earnhardt Jr. Jr. 

Dale Earnhardt Jr. Jr.

 

Family of the Year

 

Family of the Year

 

Atlas Genius

From left to right: Michael Jeffery on drums, Keith Jeffery on guitar

Atlas Genius

Michael Jeffery on drums

  

 

Atlas Genius

Keith Jeffery on guitar

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