Fashion designer Giorgio Armani said in a statement earlier this week, “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections.” This stance against animal cruelty follows years of animal rights activists campaigning for the brand to end its relationship with fur. Hence, Armani will no longer use real fur beginning with the fall/winter 2016 collection.
Animal rights organization PETA called this announcement a “remarkable victory” and the Armani group says they understand the need to eliminate real animal fur from their collections. Giorgio Armani said in regards to the use of real fur, “Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.”
The Humane Society International said Armani’s comments are sending a “powerful message” to the rest of the industry by encouraging other brands to discontinue their use of real animal fur.
Other fashion brands that have already stopped the use of real animal fur include Hugo Boss, Ralph Lauren, and Tommy Hilfiger. Compassion is the future of fashion and Armani’s latest announcement is proof of this movement.
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