Nothing is impossible for the world’s greatest athlete Serena Williams, or at least that is how the millions of people who have followed her successful career as a tennis player for years see her. Williams has also left her mark in the world thanks to her altruistic work and the dozens of commercials and collaborations with major brands. Among the most famous partnerships are those she made with Puma and Nike, two brands that she has collaborated with in order to create special collections inspired by her and the way she has revolutionized the world of sports. However, Williams has decided to embark on a fashion project all by herself and she launched a collection that suits her own style and is affordable for many women.
Serena Williams debuted “Serena” her new clothing line, along with the opening of her own online store serenawilliams.com where all the collection will be available. The superstar shared with her fans on social media the main idea that inspired her: “They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to school. Some criticized my decision, but I knew I had two loves – tennis and fashion – and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me “no,” it only only drove me to work harder. As a result, I discovered that I wanted to invest in myself, and I allowed that to be able to reach my dream. Today, I am proud to launch @serena, my own online shop. Never stop believing in yourself, you’re worth it. #BeSeenBeHeard. ”
Included in the brand new collection are 12 main pieces which you can already buy on her website, with the prices ranging between $35 and $250. The rest of the collection will be released during the summer and autumn of this year. The tennis player plans to launch approximately 75 other pieces, including metallic anoraks, athleisure, elegant men’s shirts, parachute trousers, denim sweaters, pencil skirts, and embroidered dresses in black, pink, and leopard prints and colors.
“I absolutely love this collection because it represents all the facets of my life as an athlete, an entrepreneur, and now, to mother,” Williams said in a press release. “We’re all on a journey that delights us with highs and challenges us with twists and turns, which shapes us into who we are and who we want to become. I’ve learned to embrace and celebrate this process of individual growth and dedicate this collection to all women who want to join me in showing the world our true selves. ”
Serena’s desire was to create a collection with items that can take women straight from a boardroom to a club or any other place she wants to go, all while feeling incredibly comfortable.
We absolutely love her mission and it sounds like another wonderful fashion brand is in the making!
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